12 Февраля

Virus of the Mind: The New Science of the Meme

Книга о мемах как вирусах мышления. Отличная книга очень наглядно и более-менее научно рассказывает о том, как формируются жизненные и культурные стереотипы и насколько важно какждому из нас уметь их распознавать и осознанно трансформировать.


The way you describe reality — the memes you have that label things — makes a big difference in life.


All strategy-memes are approximations, based on the idea that if you behave in a certain way, you’ll have a certain effect on the world.


Advertisers want you to salivate, or the sexual equivalent, when you see their product.


As any copyright lawyer can tell you, people don’t own ideas. You can copyright the expression of an idea, artistic or otherwise: you can own the rights to a painting, novel, poem, or symphony based on whatever ideas you want; but you can’t own an idea. In fact, the reverse is often true: ideas sometimes own people.


People can’t take in any more than a small fraction of all the information that hits their sensory organs every second. What information do we take in, and what do we filter out? Our unconcious minds decide for us, based on the distinction-memes we are programmed with.


The only way we learn and grow is by changing our beliefs systems — changing our memetic programming. Yet, paradoxically, we tend to hang on to that programming as if would kill us to be wrong about any of our memes.


“Question Authority” is probably the best bumper-sticker advice ever given, so long as you don’t read it to mean “Contradict Authority”: mind viruses have just as big a field day with automatic rebels as with automatic yes-men.


Evolution is a scientific model of how things become more complex; entropy describes how things become simpler. They are the creative and the destructive forces of the universe.


If our minds didn’t have the ability to copy ideas from each other, all of us would be limited to the knowledge we could gather for ourselves in a single lifetime.


Our lives today are about jobs, societies, and ideas — not lions, tigers, and bears. But people treat cultural failure as if it were as harmful as physical failure — being eaten!


The product sold most frequently throughout history has always been yourself.


You can have the world’s greatest idea, but unless you shout about it, crusade—evangelize—it has no impact.


Complicated things arise naturally out of the forces of evolution. No consiousnness intention is necessary.


You don’t automatically pay attention to everything you see and hear. You automatically filter out things that don’t coincide with your worldview, and that includes conspiracies, unless of course you’re a conspiracy buff, in which you see them everywhere.